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By Jared White

Pygmy Nuthatch

Love Hate Relationship with Social Media

I’ve been pretty active on social media (namely Facebook and Twitter) for a number of years now, but my consistency from a “content marketing” perspective has never been very good. When I have something new to share, such as a blog post, a magazine issue, a record, etc., I typically share that once, and then I usually forget to share that ever again.

Most of the social media tools out there that let you manage multiple social accounts and pre-schedule posts don’t really help. I’m just not disciplined enough to sit down for an hour or two and write out hundreds of Facebook posts/Twitter tweets and schedule them out for weeks at a time. I’d much rather be creating the actual content I want to share than simply talk about it.

So I’m on the lookout for a good tool to help keep my social channels updated on a regular basis by reposting past stuff to pad the times when I’m not posing something new. This is a common strategy all big “brands” take (and frankly some of them post way too frequently for my liking), and since it’s statistically proven that when you post something most of your followers won’t actually see it, I know I need to get disciplined about this. I’ve heard a lot of good things about Edgar so I’m going to try that first, but hopefully there are a few others out there to compare. If you have any recommendations, I’d love to hear about them!